Walgreens Shopping Experience Modernization
Role: Product Design Manager
My Team: 3 Product Designers
Platform: iOS, Android, and Web
Objective: Streamline critical points on shopping journey to increase conversion, user retention and digital revenue.
Impact: Contributed to double-digit digital revenue growth over multiple years
The Challenge
Critical pages in the shopping flow - particularly Search Results and Product Details - were underperforming. Our customers struggled to find products, compare prices, and add to cart. Mobile, on the go customers found the experience especially difficult. This directly suppressed conversion rates, basket sizes, and average order values below industry standards, and reflected poorly on our brand.
Goals and Success Metrics
Our mission was to improve the daily lives of our customers through a more intuitive interface. Key objectives included:
• Improved product search and comparison across app and web platforms.
• Enhanced pricing clarity and mobile usability to simplify the shopping journey.
• Boost conversion rates, basket size, and repeat purchases
My Role
I led collaborative sessions with business, product, and engineering teams, directing competitive analysis, user surveys, and analytics reviews. I oversaw the design, prototyping, testing, and delivery of production-ready mocks, while also contributing to design system extensions and supporting engineering implementation.
The Design Process
As UX design manager on the project, I co-led a series of collaborative brainstorming sessions with stakeholders in Product Management, Merchandising, Marketing, Engineering, Fulfillment, Operations, and SEO using the Google Design Sprint methodology, which prioritizes rapid ideation and speed to market.
In one week, my team and I gathered feedback and ideas from all stakeholders, conducted a rapid but thorough competitive analysis and used a combination of qualitative input from user surveys and quantitative data from Adobe Analytics to try and identify why those two pages were underperforming, and what could be done to resolve the issues.
We created a Miro board to facilitate ideation with cross-functional stakeholders and analyze competitor's Product Details pages
Key Insights
We hypothesized that underperformance—especially on mobile—stemmed from excessive scrolling, redundant clutter, and small product images that obscured recognizable packaging. Furthermore, key actions like Add to Cart and Clip Coupon were non-intuitive or hidden, while sales and promotions lacked visibility. Navigation and filters required too many steps to access, while misaligned pricing made comparison difficult, causing us to miss opportunities to surface relevant recommendations.
User Testing and Validation
After securing stakeholder buy-in on initial concepts, we developed clickable prototypes for iterative usability testing via D-scout. These sessions validated that the designs significantly improved discovery speed, price comparison, and promotion visibility.
Using Figma, we built multiple rounds of rapid prototypes for user testing
The Solution
I then led the creation of production-ready designs and new design system components in Figma, facilitating engineering handoff to ensure seamless implementation.
The redesigned PLP and PDP optimize mobile-first conversion through faster decision-making. The PLP utilizes a high-density grid, larger imagery, and streamlined filtering for efficient comparison, while the PDP features a tighter hierarchy with promotions and primary actions positioned above the fold. Integrated product recommendations across both pages support increased basket sizes and savings-driven purchasing.
Results and Impact
Following release, key metrics—including conversion rate, basket size, and repeat purchase rate—showed sustained improvement, contributing to continued double-digit digital revenue growth over multiple years.
Sample Design Documents
To guarantee a smooth, accurate build, we provided the engineering team with detailed design specifications, annotations, and reusable component libraries:
